Strategic cultural partner
Vision, infrastructure and stewardship from concept to guest experience.
Beyond Cultural Programming for Design-Led Hotels
Maryse
Artist-authored worlds where immersive art, wellness and site-specific mise-en-scene become one environment.
Where We Are
The Moment
Something fundamental has shifted.
Guests are no longer choosing only where to sleep, but which worlds to inhabit.
The places people travel to are redefining what a destination means because of what is possible to experience there.
Maryse treats the hotel as a real space capable of holding another world within it.
Why This Moment Matters
The Change
The future of luxury is more meaning. Culture, wellbeing and a genuine sense of place are becoming part of what makes hospitality extraordinary.
Select a figure to reveal its source.
Re-positioning
Beyond Cultural Programming
Maryse transforms cultural ambition into singular, artist-led editions rooted in the identity of each hotel.
Generic Cultural Programming
- Built for the occasion
- Project-specific collaborators
- Produced within existing resources
With Maryse
Curated artistic ecosystem
An international network of artists and practitioners, alongside a collector community.
Practiced methodology
An intentional process for creating experiences that are never repeated.
Curatorial vision
Every edition emerges from the unique identity of its host location.
Site-specific / Performative / Fully Executed
Philosophy
The Missing Dimension of Wellness
Design-led hotels have redefined contemporary wellness. Maryse deepens the conditions through which those rituals are experienced and restores the relationship between people and place.
Traditional Wellness Outcomes
body, nervous system, recovery, longevity, sleep, stress relief, fitness
Maryse Outcomes
perception, meaning, attention, emotional resonance, memory, connection, imagination, the ineffable
Included Interventions
meditation, breathwork, ayurveda, TCM, somatic work, sound healing
Maryse Adds
context, atmosphere, narrative, performance, philosophy, culture and regional identity
Together, they create something neither can achieve alone.
Network & Ecosystem
175+ artists and practitioners across contemporary art, performance and embodied practice
Select an artist to open their proposal dossier.
Archive Reference
Lou Drago and Marum, Infinity Rug
From the Maryse archive. Evidence of method, not a hotel commission.
The Model
How an Edition Works
Every edition is commissioned and produced as one coherent whole, unfolding in four phases.
Light Edition
1-2 days immersive edition. Focused artistic commission. Spatial and technical production. Documentation.
EUR45,000-EUR50,000*Full Edition
3-5 days immersive edition. Multi-artist programme. Residency and spatial production. Culinary dimension.
EUR80,000-EUR120,000**Budgets are indicative and developed to scope. Exceptional artist commissions and property-specific requirements may affect final cost.
The Team
People Behind Maryse
Jayce Ames
Founder / Creative Director
After more than a decade working across the commercial art world, Jayce founded Maryse to bridge contemporary artistic practice with the future of hospitality.
Previously, she founded LExp, an independent platform producing site-specific, durational experiences across Berlin, New York and France.
Alla Kaya
Co-founder / Strategic Partner
Alla works across cultural strategy and business development with impact investment foundations and cultural institutions across Europe and MENA.
As co-founder, she helps define Maryse's curatorial vision and builds the partnerships and operational frameworks.
Origins
L Exp
Maryse is new. Its curatorial methodology draws on years of producing immersive experiences shaped by the places in which they unfolded.
Hosted by Acud Macht Neu, Berlin; Paf, Northern France; New Fears Gallery, Berlin. Intentionally ephemeral, privately circulated.
The Path
The Way Forward
Pilot
One or two editions at Design Hotels member properties.
Evidence
Documentation, press and guest response reveal the edition's value.
Network
A successful pilot creates the foundation for a wider curatorial partnership.
The Invitation
Next Step
- 01Explore a first Light Edition together
- 02Identify one Design Hotels member property
- 03Align on the site, artistic direction and timeline
Maryse handles the rest. One edition shows what the next era of hospitality looks like.